Keith Miller is a Senior Director of Product Design who combines curiosity with meticulous craft to build high-performing teams and create user experiences that deliver business value. He's worked with companies like YouTube, CNN, Twitter, ESPN, and Amazon.

Transforming YouTube Ads Experience

Challenge

YouTube needed cohesive ad experiences across mobile, desktop, and TV platforms to improve viewer engagement and drive revenue growth.

Solution

Developed a 0-1 visual and motion design playbook, creating tailored ad experiences across YouTube's core surfaces with a unified design language.

Impact

Delivered +19% click-through rate, +22% click-to-conversion, and $800M in annual recurring revenue through data-informed design solutions.

Twitter Visual Design Language

Challenge

Twitter needed unified design systems and a cohesive visual language to accelerate product delivery and drive user engagement.

Solution

Built a high-performing cross-functional design systems team, integrated UX engineering capabilities, and launched a comprehensive visual redesign.

Impact

Achieved 87% design system adoption and tripled monetized daily active users (MDAU) through global redesign and new visual language. Building a high-performing team, shaping strategy

Centralizing Design System Strategy

Challenge

CNN's digital platforms lacked unified design governance, creating inefficiencies in documentation and measurement across developer tools.

Solution

Launched centralized governance and contribution models while automating Figma component library updates with codebase integration.

Impact

Streamlined design operations through centralized governance models and automated component library updates, boosting team efficiency.

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ESPN+ Launch & Core Product Redesign

Challenge

ESPN needed a ground-up redesign of core consumer products and successful launch of ESPN+ D2C service to compete in streaming market.

Solution

Led comprehensive redesign across mobile, OTT, and wearables, enhanced video navigation and onboarding, achieving 85% personalization adoption (+15% YoY).

Impact

Surpassed 3-year subscriber goal by 5x reaching 24.9M subscribers, drove 50M video starts (+10% YoY), and 25M monthly engaged users (+27% YoY).

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How I Work

  • I believe innovation thrives when teams feel empowered to take thoughtful risks and experiment with new approaches. My role is to create the conditions that enable great work to be done, providing context, setting a vision, and removing barriers so that my team can do their best work. I encourage exploration of ideas that may seem unconventional, knowing that breakthrough solutions often come from pushing beyond safe choices. By fostering psychological safety and celebrating learning from failures, I help cultivate an environment where innovation becomes part of our everyday practice, not just a buzzword.

  • Effective execution at scale requires clarity on what matters most and the discipline to move with purpose. I focus on providing clear context and vision while ensuring my team understands not just what we're building, but why it matters. I invest heavily in the right tools and processes that amplify our capabilities, viewing them as enablers rather than obstacles. When I spot inefficiencies in our systems, I work with the team to address them. My approach emphasizes intelligent prioritization, streamlined decision-making, and maintaining quality while moving fast. This enables us to deliver a meaningful impact while remaining responsive to evolving business needs.

  • I practice the "disagree and commit" philosophy because I believe diverse perspectives make our decisions stronger. I encourage healthy debate and want to hear all viewpoints before we move forward. Once we reach a decision, I expect everyone to commit fully, regardless of their initial position. I'm explicit about when I'm sharing an opinion versus making a final call, and I make it clear that my perspective isn't the final word, especially when you're the subject matter expert. Leadership comes from everywhere, and the best decisions emerge when we leverage the full expertise of our team.

  • I tend to have strong opinions, but I hold them loosely and genuinely welcome perspectives that challenge my thinking. I assume positive intent in all interactions and believe that open, honest feedback is essential for building trust and achieving our best work. I'll be direct about what I don't know rather than pretending otherwise, and I often play devil's advocate, not to be difficult, but to ensure we've thoroughly examined our ideas from multiple angles. My goal is always to create space for authentic dialogue that leads to better outcomes for everyone.

  • I believe managers have a profound responsibility to invest in their people's growth and success actively. My mission is to understand what drives each team member and help align their interests, development goals, and career aspirations with both customer needs and business objectives. I've developed frameworks and tools to make career conversations more meaningful and actionable. Success for me means seeing my team members thrive, take on new challenges, and advance in ways that fulfill them professionally and personally. I'm committed to being an advocate for your growth, both within our team and beyond.